Clothing boutiques are warm and friendly places to shop and that’s what makes them such pleasurable places to visit, browse, and buy. There’s no shopping experience that compares to boutique shopping. Owners make sure to personalize the shopping experience and shoppers often find themselves wanting to purchase something, even if they haven’t found what they’re looking for. As a result, an effective way to capture these buyers is to add affordable gifts and accessories to the sales floor at your clothing boutique.
Bring in unique jewelry pieces to your clothing boutique to widen the selection of goods offered. Earrings, bracelets, and necklaces are statement pieces just as much as the clothes one wears and are the perfect ways to tie an outfit together.
Go ahead and browse through these designers’ websites to find one that fits your boutique’s style and price point:
TIP: It’s important to offer gift boxes and creative wrapping that represents your store’s branding.
Candles are not only a popular gift item, but they add an inviting aroma to your store. Studies even show that certain scents will lead to higher spending by the shopper! These Scents Will Make You Spend More is a helpful article that discusses the scents that will have the biggest impact on your bottom line. Find candles that match your “selling scents” and add them to your store. It’s always nice to have a candle lit in your boutique; it adds atmosphere, a pleasant aroma, and encourages higher sales.
Here are the best websites for finding candles for your clothing boutique:
Although all of the above-mentioned items can be used as gifts, Poketo can be your one-stop site for all your needs. They offer jewelry, home goods, cards, scarves, sunglasses, and more. Poketo’s offerings have a fun and edgy attitude which will add an interesting element to any clothing boutique. They have something appealing for any shopper and their products make for some of the best boutique gifts you can find.
TIP: Optimize your upselling on the smaller items by keeping them at the POS stations. Check out Shopkeeps’ How To Increase Sales In Retail – The Ultimate Guide for more information on product placement and other useful tips to increase retail sales.
If you’re going to offer gifts, it makes perfect sense to bring in a line or two of greeting cards. It’s a simple thing to add to your store and cards complement gift offerings perfectly. Also, greeting cards are an easy upsell item whether the customer is buying a gift or not.
Here are some great resources to find the perfect cards for your clothing boutique:
There are innumerable strategies for increasing boutique sales. Please use this guide and the linked articles to learn the tricks of the trade and sell, sell, sell! And if you want to learn more about increasing your revenue by adding accessories to your sales floor, read this article: 5 Ways Fashion Accessories Can Boost Retail Sales.