Increase Sales at Your Clothing Boutique by Adding Gifts and Accessories
Clothing boutiques are warm and friendly places to shop and that’s what makes them such pleasurable places to visit, browse, and buy. There’s no shopping experience that compares to boutique shopping. Owners make sure to personalize the shopping experience and shoppers often find themselves wanting to purchase something, even if they haven’t found what they’re looking for. As a result, an effective way to capture these buyers is to add affordable gifts and accessories to the sales floor at your clothing boutique.
Jewelry
Bring in unique jewelry pieces to your clothing boutique to widen the selection of goods offered. Earrings, bracelets, and necklaces are statement pieces just as much as the clothes one wears and are the perfect ways to tie an outfit together.
Go ahead and browse through these designers’ websites to find one that fits your boutique’s style and price point:
- Jan Michaels offers fashion forward pieces with a wide range of price points and styles to fit any boutique.
- Avindy is a unique line based out of North Carolina and run by a mother and daughter team. The price points are a little higher because the pieces are handmade, but you can find some that are affordable as well.
- Charles Albert is also a fabulous designer with a varied price range.
TIP: It’s important to offer gift boxes and creative wrapping that represents your store’s branding.
Candles
Candles are not only a popular gift item, but they add an inviting aroma to your store. Studies even show that certain scents will lead to higher spending by the shopper! These Scents Will Make You Spend More is a helpful article that discusses the scents that will have the biggest impact on your bottom line. Find candles that match your “selling scents” and add them to your store. It’s always nice to have a candle lit in your boutique; it adds atmosphere, a pleasant aroma, and encourages higher sales.
Here are the best websites for finding candles for your clothing boutique:
- The Little Market offers a diverse selection of candles which are fair trade, ethically sourced, and artisan made. They’re a non-profit founded by women to empower women, a strong selling point to many socially conscious boutique shoppers.
- Heritage Candles also offers a wide range of aromas and they’re made in America, which is another great selling point.
- Makana Artisanal Luxuries’ website states, “At Makana, we have worked tirelessly to create beautiful, fragrant candles that are made with 100% soy wax, phthalate-free natural fragrance and essential oils and lead-free cotton wicking.” Luxury candles at its finest!
Gifts
Although all of the above-mentioned items can be used as gifts, Poketo can be your one-stop site for all your needs. They offer jewelry, home goods, cards, scarves, sunglasses, and more. Poketo’s offerings have a fun and edgy attitude which will add an interesting element to any clothing boutique. They have something appealing for any shopper and their products make for some of the best boutique gifts you can find.
TIP: Optimize your upselling on the smaller items by keeping them at the POS stations. Check out Shopkeeps’ How To Increase Sales In Retail – The Ultimate Guide for more information on product placement and other useful tips to increase retail sales.
Unique Greeting Cards
If you’re going to offer gifts, it makes perfect sense to bring in a line or two of greeting cards. It’s a simple thing to add to your store and cards complement gift offerings perfectly. Also, greeting cards are an easy upsell item whether the customer is buying a gift or not.
Here are some great resources to find the perfect cards for your clothing boutique:
- Irene Irene Art has a wonderful selection of unique greeting cards that would suit any boutique.
- GiftsWholesale.com not only offers boutique cards, but also a wide range of affordable gifts.
There are innumerable strategies for increasing boutique sales. Please use this guide and the linked articles to learn the tricks of the trade and sell, sell, sell! And if you want to learn more about increasing your revenue by adding accessories to your sales floor, read this article: 5 Ways Fashion Accessories Can Boost Retail Sales.
